AI helps with this

Amazon stopped more than 7 million counterfeit items

Systems with artificial intelligence also alert Amazon inspectors to suspicious cases.(Bild: AP)

Last year, Amazon identified, confiscated and disposed of more than seven million counterfeit products worldwide. Since its inception in 2020, Amazon's Counterfeit Crime Department has brought over 21,000 actors with dishonest intentions to justice through legal proceedings and reports to law enforcement agencies.

Amazon not only sells goods itself, but also acts as a platform for other retailers - and counterfeiters often try to use this channel as a gateway. In recent years, the Group has therefore expanded the checks when setting up a retailer account, among other things. Systems with artificial intelligence also alert Amazon inspectors to suspicious cases.

700,000 attempts by "actors with bad intentions" thwarted
Last year, Amazon thwarted more than 700,000 attempts by "bad actors" to create new seller accounts, reported Amazon top manager Dharmesh Mehta.

Systems with artificial intelligence also alert Amazon inspectors to suspicious cases.(Bild: AP)

This was achieved before these actors were even able to offer a single product for sale in the Amazon store. "This is a significant decrease compared to the six million attempts by bad actors to set up new Amazon seller accounts in 2020."

On the one hand, the measures against product piracy relate to items that should be brought into the logistics cycle of the world's largest online retailer. However, the statistics also include cases in which Amazon was able to provide companies and authorities with information about counterfeiters' warehouses, for example.

Don't forget: Amazon customers will have to make quicker decisions from April 25, as the US technology company is shortening the return period for numerous products from 30 to 14 days. (see video above).