"Reallabor Vorarlberg"

Data & facts for tourism strategy

Vorarlberg was very popular with travelers this summer.(Bild: Vorarlberg Tourismus, Helmut Düringer)

In the "Vorarlberg Real Laboratory", students from the University of Eichstätt led by Professor Harald Pechlaner take a closer look at tourism development. The scientific findings and other figures and data are then incorporated into the work of Vorarlberg Tourismus. 

After a very good winter season, Vorarlberg's tourism experts are now also looking forward to a successful summer: with over 1 million guests (+3.1 percent) and around 3.3 million overnight stays (+1.5 percent), the occupancy rate between May and August even exceeds that of the record year 2023. The main markets are developing stably and guests are satisfied with the offer," summarizes Tourism Director Christian Schützinger.

In order to build on these successes in the future, those responsible at Vorarlberg Tourismus are relying on the insights gained from the "Vorarlberg Real Laboratory". As part of this project, students from the University of Eichstätt, under the direction of Professor Harald Pechlaner, will look at the further development of the living environment, which is influenced by crises, the economic situation, health and demographic changes. This in turn also has an impact on travel behavior. In a second project ("Tourism Navigator"), data is collected and evaluated. This data is also incorporated into the strategic orientation of the tourism experts.