Fashion company threatened with bankruptcy

Local tradition goes under against low-cost giants

At the presentation of the fall collection, Gössl (left) was still able to laugh with landlady Fischer and former ski star Meissnitzer. The low-cost giants Primark and New Yorker (model in 25-euro costume, right) are putting a lot of pressure on local fashion companies.(Bild: Krone KREATIV/Uwe Brandl, New Yorker, Gerhard Wenzel, stock.adobe.com)

The economic situation in Austria is tense, international fashion groups are increasingly outstripping local companies. Now the Salzburg-based family business Gössl is trembling: the managing director has called a press conference for Monday (November 18). The title: "Traditional Salzburg company on the brink of extinction" ... 

"Apron made of iridescent dupioni silk and rhinestone daisies on the ribbons" - this description of a dirndl apron on the Gössl website is obviously too unwieldy for customers. The brightly illuminated signage of the budget fashion chain New Yorker with "Dirndl - 24.99 euros", on the other hand, is attractive. So much so that the next traditional Austrian company now has to fight for survival.