Queen of alpine pop

“Nobody was interested in my music and me!”

"Alpine Barbie" Melissa Naschenweng: Her life today seems like a sugar-pink world. It wasn't always like that.(Bild: Krone KREATIV/www.instagram.com/melissa_naschenweng, Attila Molnar)

Melissa Naschenweng is a phenomenon and on everyone's lips. But how does she do it? And how did she manage the brilliant rise from inconspicuous squeezebox player to Austria's female pop star of popular music? A portrait of a self-promotion artist.

Whether she's lolling on a sandy beach in a skimpy bikini, toiling on the mountain pasture in hot pants and a hay rake, riding a rodeo bull in a glittery bustier, posing on a classroom desk in a belly-baring blouse and ultra-short miniskirt, bathing naked with a coffee cup in freshly mown grass or sweeping across the show stage in sexy leather over-the-knee boots: Anyone who follows Melissa Naschenweng ("I like mountain farmer boys") on Instagram knows that this woman cuts a good figure in every situation.