Study shows:
Young generation wants more job security
A long-term, stable industry is important for Generation Z. Time flexibility and a sense of purpose are also important for young people. These are the findings of a study by IMC University of Applied Sciences Krems.
What makes an employer attractive to young people today? A new study by IMC University of Applied Sciences Krems has investigated precisely this question. The answer: job security. For Generation Z - those born between 1998 and 2012 - this is sometimes the most important thing. This does not mean working for the same company until retirement. Respondents want to work in a long-term stable industry without having to retrain frequently. However, job security is also understood to mean the opportunity to complete extra-occupational training with the support of the employer.
Flexible job with meaning
Respondents also consider time flexibility to be important. This includes not only working from home or flexible working hours, but also the flexibility to adjust hours as required.
Also important for Gen Z: the meaningfulness of the job. Companies that protect society are considered particularly attractive. Salary was not taken into account in the survey.
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