"Investment for everyone"

How Schlieri wants to make Austrians richer

Gregor Schlierenzauer with former Erste Group boss Andreas Treichl (left) and entrepreneur David Mayer-Heinisch (right): "Investing is the new saving."(Bild: Krone KREATIV/froots, Christof Birbaumer)

Former top athlete Gregor Schlierenzauer, the most successful ski jumper in World Cup history, is now taking off in the financial sector with a new idea: Asset management for all those who want to increase their money in a way that was previously reserved for the super-rich.

The Tyrolean has former Erste Group boss Andreas Treichl and investment banker David Mayer-Heinisch on board as partners. Their financial company Asset Management by froots GmbH, based in Vienna, promises "private banking for everyone": customers can invest money from a monthly investment of just 75 euros. The company offers an investment service that is otherwise only accessible to large sums and long-term wealth accumulation. In an interview with "Krone", Schlierenzauer and Mayer-Heinisch explain how this new type of investment works.