Three meters high
Popular in Salzburg: cult object turns 170 years old
A Berlin newspaper publisher invented the advertising pillar. This striking form of outdoor advertising has stood the test of time. There are still 250 of the almost three-meter-high advertising pillars in Salzburg today.
Kronen Zeitung als bevorzugte Google-Quelle hinzufügen Around 250 of their kind can be found in Salzburg. The advertising pillar is a popular advertising medium, especially for cultural information. The approximately three-meter-high cult object is 170 years old this year. It was invented by a Berliner. When marketing the advertising pillar, newspaper publisher Ernst Litfaß adopted the principle of combining the publication of relevant content with paid advertising. At the time, the innovative column attracted a great deal of attention.
To this day, companies and cultural organizations like to use the columns for their outdoor advertising. This year, the city of Salzburg has approved ten more city-owned plots of land for the installation of new advertising pillars.
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