Rhubarb and co.
Politicians on TikTok: Danger and crowd puller
Social media are also becoming increasingly important during election campaigns. The "Krone" spoke to experts about the different strategies.
Sigi Maurer recently polarized with TikTok videos. The Green Party leader dances to "rhubarb songs" (see below), talks to plants and about eyeliner. Politicians can't avoid TikTok, say experts Heidi Glück and Ingrid Brodnig.
"Everyone wants to be cool, but it usually seems artificial," says Glück. She defends Maurer. "She also makes a lot of politically relevant videos." She generally comes across as authentic on social media. Brodnig attests to NEOS young politician Yannik Shetty in a similar way. "He appeals to the LGBTQ community. He has 50,000 followers and two million likes. That's remarkable."
FPÖ has an advantage as a populist party
From the ÖVP's point of view, Constitutional Minister Karoline Edtstadler stands out. 24,000 followers. "She is persistent, posts videos with her dog and reports credibly about her everyday life." Perseverance is important, says Brodnig. Glück, in turn, emphasizes: "Politicians should engage more with young people and their problems. Otherwise nothing will come across".
As a populist party, the FPÖ has an advantage, explains Brodnig. Clear, concise messages. Chairman Herbert Kickl has around 61,000 followers on TikTok. This puts him far ahead of Chancellor Karl Nehammer of the ÖVP, who only has 7,100.
The politician with the most attention in absolute terms is Sepp Schellhorn from the NEOS. He has 152,009 followers and three million likes. Albeit in his role as a restaurateur. With crisp, catchy, sometimes bizarre recipe videos.
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