What the market leader is planning
Spar boss: “Sell more hummus than Liptauer”
The domestic supermarket chain Spar has further extended its market leadership in Austria. For the first time, sales in this country exceeded the ten billion euro mark, with an increase of around five percent. Krone+ knows what else the company is introducing this year and how tastes change.
"We have strengthened our market leadership in Austria and are in the top 3 in all countries," says Spar CEO Hans K. Reisch. Competition is also very tough in Austria and the pressure is high. Nevertheless, the supermarket chain can hold its own, with a market share of 36.9 percent. A few years ago, Spar also overtook its competitor Rewe. Earnings also increased in the previous year, with the profit margin rising again to 1.7 percent.
"Soon 1000 S-Budget products"
Consumers in Austria tend to go for bargains. "At 40 percent, the proportion of special offers is very high in Austria," says Reisch. The affordable S-Budget brand is now also the top-selling own brand with an increase of 8.5 percent. The range will soon include 1000 products when a new energy drink hits the shelves in April.
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