Online hype in check

“X-odus” of Twitteria: how Bluesky works

Bluesky is a Twitter rival that attracts new users with its familiar operation and many setting options. Short messages can be up to 300 characters long.(Bild: stock.adobe.com/Rafael Henrique - stock.adobe.com)

Compared to its popularity in the USA, Twitter, which has been called X since it was bought by Elon Musk, has never been a big player in Austria: behind Instagram, Facebook, TikTok, Snapchat, LinkedIn and Pinterest, it is only the seventh largest social network according to market research figures - but it has a conspicuous presence in the media, which is due to the high density of politicians, journalists, researchers, companies and advertising experts - often jokingly referred to as "Twitteria". But they are currently fleeing in droves.

There is talk of "X-odus" in the Twitter bubble, alluding to the Old Testament story of the exodus of the Israelites from Egypt, and farewell postings are also piling up in Austria. The goal of those who see themselves as "X-odus": Bluesky, the next network from Twitter founder Jack Dorsey, which looks and works like Twitter before the change of ownership. What's there and is it worth signing up? We took a look around for you.