The big interview

What have you done to deserve this, Ms. Swarovski?

Nadja Swarovski has lived in London since 2000.(Bild: © Nick Harvey 2024)

Grand Decoration of Honor of the Republic for the woman who gave the crystal group a new sparkle for 26 years: Nadja Swarovski (54) talks to Conny Bischofberger for the first time about the background to her departure from Swarovski, her new life as an entrepreneur in London and why five-euro shirts make her sad.

Style is her life, and everything is stylish at the "Krone" interview in London-Kensington. The location, the materials, the colors, the light. Nadja Swarovski recommended photographer Nick Harvey for this. "He photographed my wedding in Innsbruck," she explains. She chose the location very deliberately, and not just because she has lived in London since 2000. "Design has always been essential in my work, in the art world as well as at Swarovski and now in the fashion industry. I am convinced that it has the power to improve life on this planet." The creative director of a British fashion label wears a coral red silk blouse with black jeans and pumps, and a long gold necklace designed by a friend with her initials and the birthstones of her three children. "My talisman," she says, "so I always have my family with me."

"Krone": How does it feel to be awarded the Grand Decoration of Honor of the Republic of Austria, especially in London?