Innovation from Carinthia

This is how eco-turnaround works: New traffic signs made of wood

The Itek team from Grafenstein with a selection of signs, most of which are already climate-neutral - you can't tell the difference!(Bild: Kerstin Wassermann)

The next stop sign could already be green - at least in production. The Grafenstein-based company Itek has found a way to produce all kinds of traffic signs from natural raw materials. Entrepreneur Elke Kaltenhauser reveals her secret and the problems involved during a visit to "Krone".

It all started with three critical daughters and the Fridays for Future movement. "The young people made me and my husband realize that we can't go on like this - I want to be able to look the next generation in the eye," says Elke Kaltenhauser, who founded "Itek" in Grafenstein in 2004 and has been producing all kinds of traffic signs for major customers such as Asfinag, ÖBB and municipalities since 2007.