Shortly before Fashion Week
Gucci parts ways with creative director De Sarno
The Italian luxury fashion house Gucci has parted ways with its creative director Sabato De Sarno.
The collection for the fall/winter 2025 season, which will be shown during Milan Fashion Week at the end of February, will then be presented by the Gucci design studio, according to the French fashion group Kering, to which Gucci belongs.
Reasons for De Sarno's departure unknown
De Sarno had been Creative Director at Gucci since 2023. The 41-year-old Italian had previously worked at Prada, Dolce & Gabbana and, before joining Gucci in 2009, at Valentino.
In the press release published by Kering, Gucci did not give any reasons for the short-term separation before Fashion Week. De Sarno's successor will be announced "in due course".
Financially difficult times
The Italian brand has been in difficult financial waters for some time. Gucci's parent company Kering recorded a 16 percent drop in sales to 3.79 billion euros in the third quarter of 2024. According to Kering, Gucci's faltering business contributed to this in particular. In the third quarter, Gucci's sales fell by 26 percent to 1.6 billion euros.
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