"King" in Burgenland

Love for his mother opened the door to the world for Elvis

In honor of his beloved mother, textile worker Gladys Love Presley, Elvis recorded a song on his own - before his career.(Bild: Reinhard Judt)

Nobody knew him when the future "King of Rock 'n' Roll" recorded a private single for Gladys Love Presley in the summer of 1953 - and suddenly became famous. This and many other rarities can be tracked down near Lake Neusiedl.

He would have turned 90 today. Millions of fans around the world celebrate the legendary "King of Rock 'n' Roll". "Elvis was cool," say the 17- and 18-year-old customers in Heinz Kovacs' record store in Eisenstadt. The music of the idol of yesteryear is still popular. Hits like "Hound Dog" and "Love Me Tender" come to mind spontaneously for the teenagers.