Two bosses involved

Red Bull launches a new subsidiary

The new company in the empire of Red Bull co-owner Mark Mateschitz is based at the group headquarters in Fuschl.(Bild: Krone KREATIV/Andreas Tröster, Sepp Pail)

After making savings in the media, Red Bull is launching a new subsidiary. The "Krone" knows the business areas in which the new company will be active - and also the two new bosses.

Just a few weeks ago, the Red Bull Group announced savings in its media activities. Up to 60 employees will lose their jobs as a result. Now the company is launching a new marketing company.