Weird campaign

How to learn not to be an “Ungustl” on the street

Viennese actress Susanne Wiegand plays the group leader(Bild: Land OÖ)

"Don't be an ungustl!" The state's infrastructure department wants to improve safety by raising awareness through a 300,000 euro campaign. 

"Beatings for 'creepers' at crosswalks", "Father threatened with gun in Christmas traffic" or "Wild argument: Car demolished after overtaking maneuver" a quick look at the "Krone" archive shows how high the potential for aggression on domestic roads has become. At the same time, frustration tolerance is on the rise, and even minor things are enough to trigger "road rage". There is tailgating, honking and swearing, sometimes even fists fly.

Campaign logo, Don't be a naughty one!(Bild: Land OÖ)

An unconventional approach
Infrastructure Councillor Günther Steinkellner (FPÖ) wants to ensure more harmony in traffic with a rather unconventional approach. The Linz-based advertising agency "ARGE Gruppe am Park/Traktor" designed the EUR 300,000 campaign "Sei kein Ungustl! The video clips, which are shown in cinemas and on social media, depict a kind of self-help group for rowdy road users. The aim is to hold up a mirror to viewers, so to speak.

It's about respect and responsibility. With our campaign, we are sending out a clear signal for considerate interaction on our roads.

Landesrat Günther Steinkellner (FPÖ)

Bitterly necessary
This is also bitterly necessary, as a survey by the Austrian Road Safety Board (KFV) shows: people tend to have a negative view of the traffic climate. The majority observed an increase in interpersonal tensions. Alongside speeding and speeding, recklessness and selfishness are cited as the biggest problems.

There were 72 fatal road accidents in the previous year
In general, road safety in Upper Austria was already in a worse state: There were 72 fatal accidents in the previous year. From 2005 to 2015, there were 120 fatalities per year, from 2015 to 2024 an average of 83.