Novelty in Formula 1:
New sponsor only pays team in cryptocurrency
A novelty in Formula 1! Aston Martin is the first team to be paid only in cryptocurrency by its new sponsor "Coinbase".
Kronen Zeitung als bevorzugte Google-Quelle hinzufügen The racing team of Fernando Alonso and Lance Stroll has signed a multi-year contract with Coinbase for the new season, under which the company will pay exclusively in cryptocurrencies. The chosen currency is the USDC, which is pegged to the US dollar. The Coinbase logo will be displayed on the halo, the rear wing and on the suits of both drivers.
"This partnership demonstrates the confidence we have in Coinbase's expertise as a leader in digital finance. By conducting this business entirely in USDC, we are signaling our commitment to innovation and building a sustainable, forward-looking relationship with Coinbase," said Jefferson Slack, Chief Commercial Officer of Aston Martin.
Gary Sun, Vice President of Marketing at Coinbase, said: "This is a huge milestone for Coinbase as it is the first time we have invested in a sports partnership solely in cryptocurrency. It is also our debut in Formula 1, and we are excited to support an industry that equally values pushing the boundaries with transformative ideas and technologies. We look forward to further developing this collaboration with Aston Martin Aramco as we work towards greater economic freedom around the world."
Official testing for the 2025 season will take place in Bahrain from February 26-28. The first Grand Prix is scheduled for March 16 in Australia.
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