"Crown" at the Farmers' Day

Auctioned bull to sire 6000 calves

Weighing 453 kilograms and so potent that it will sire 6000 calves! Symbolically, the "Krone" auctioned a breeding bull with "Ja! Natürlich".

Hundreds of mountain farmers from all over the Salzbauer Pinzgau region, as well as g'standler Mostviertel cattle breeders, flocked to Maishofen (Salzburg) to bid for a mooing four-legged friend for their own stables and alpine pastures. For the 16th time - this year with the support of "Krone" environmental editor Mark Perry - Austria's largest and first such successful organic brand "Ja! Natürlich" took part.

"Glocki" under the hammer
But with a noble purpose. Because the proud showpiece bull "Glocki" - still a youngster at one year old, but strong and apparently quite potent - will ensure the survival of the dying breed of Pinzgauer. "We are doing everything we can to ensure the survival of this beautiful breed of cattle, of which there are only 6000 individuals left worldwide," say Rewe boss Marcel Haraszti and "Ja! Natürlich" boss Andreas Steidl.

Perry, Haraszti, Stiedl with "Glocki's" breeder (from left)(Bild: P. Pottschacher)

The not at all aggressive bull will soon be making his way to Wieselburg - to the insemination station there. His not unpleasant task there - to ensure plenty of calf offspring!