Tourism year 2023/24

Salzburg recorded 30 million overnight stays

Pinzgau was the top district in terms of overnight stays.(Bild: Land Salzburg/Melanie Hutter)

Salzburg's tourism industry once again delivered strong figures in 2023/24. With almost 30 million overnight stays, the province was able to build on the success of previous years and proved to be a popular destination for guests from all over the world. 

Salzburg's tourism industry once again achieved good figures in 2023/24. With almost 30 million overnight stays, the province was able to build on the success of previous years and confirm its status as a popular destination for guests from all over the world. Winter tourism in particular recorded a strong increase, while the Hohe Tauern National Park region also shone with outstanding figures. Hotels remained the preferred accommodation option with around 16.7 million overnight stays.

German guests continued to lead the statistics with around 12.1 million overnight stays, while visitors from China, the former Yugoslavia and India also showed significant growth. February was the most popular travel month, with a particularly large number of guests enjoying longer stays.

The Hohe Tauern National Park tourism region, which comprises 17 municipalities in Pinzgau and two in Pongau, recorded the most bookings with around 6.9 million overnight stays. Winter hotspots such as Obertauern also shone with a high proportion of guests in the cold season.