Brand reload

Young vegetables at crisp prices

Managing Directors Jürgen Hagenauer and Stefan Schauer with sales representative Kathrin Klausz and marketing expert Agnes Haider.(Bild: Südobst/Sabine Klimpt)

The traditional company "Südobst" from Stegersbach in southern Burgenland is venturing a new start with new products and designs.

More than 70 years ago, a cooperative was founded in Stegersbach in southern Burgenland, which became the oldest start-up in Austrian company history: the fruit and vegetable processing company "Südobst". In order to keep up with the times and respond to customers' growing demand for quality products at an attractive price, the popular brand has given its delicatessen range a makeover.

Eye-catching packaging catches the eye
In addition to pickled gherkins, peppers, silver onions and salads in a jar, popular protein-rich legume varieties, namely red and white beans, chickpeas and mountain lentils, are now also available in the branches of the Spar supermarket chain. It is not only the colorful cans with their modern design that are appealing, but also the quality of the Austrian organic products and the affordable price.

15 quality products are now available in jars and cans in the new design.(Bild: Südobst/Sabine Klimpt)

"Südobst is a matter close to our hearts and an economically very well-considered step. With the new launch, we are now able to offer a solution for every purchase requirement on the sour vegetable shelf," explain Südobst Managing Directors Jürgen Hagenauer and Stefan Schauer.