Cheaper on the slopes

Dynamic prices: How to trick the companies

When shopping online, booking hotels or flights and now also when skiing: More and more companies are relying on dynamic prices for products and leisure activities, which are set by an algorithm to maximize profits and capacity utilization. Person A quickly pays significantly more for the same service than person B. However, you don't have to play along with this hustle and bustle.

Has it ever happened to you? You've just discovered a tempting offer on a hotel or flight booking portal and the next time you visit, the price is already significantly higher. In business jargon, this is called "dynamic pricing" and it has been a trend on international platforms for some time. However, even Austrian ski resorts are now using algorithms to determine the price. If you don't want to be tempted by these to spend more money than necessary, you should follow a few rules when buying online. Krone+ reveals how to outsmart the price tricksters and their algorithms.