New campaign

The Carinthian summer gives hope to tourism

Cycling and swimming are the main reasons for a vacation in Carinthia.

(Bild: Region Villach Tourismus Gmbh/Michael Stabentheiner)

New markets and a new advertising campaign are intended to attract vacation guests to Carinthia. This is to be achieved with a combination of mountains and lakes as well as Carinthian hospitality.

Local tourism is already in the middle of the pre-season. And the tourism experts have set themselves a goal: Carinthia should experience a cycling spring. "The Wörthersee Gravel Race kicked things off," explains Klaus Ehrenbrandtner, head of Kärnten Werbung. And 13 more cycling events are to follow in Carinthia by June, which will attract numerous overnight guests to local accommodation establishments.

Recreational vacations continue to score points in Carinthia
In midsummer, the focus will be entirely on relaxation. "The figures show that guests come to Carinthia to relax and swim," says Ehrenbrandter. And for the first time, guests from Switzerland, Slovakia and the Arab countries will also be attracted to Wörthersee and Co.

The top themes for a vacation in Carinthia are nature, landscape, recreation and relaxation.

Klaus Ehrenbrandtner, Kärnten Werbung

However, holidaymakers don't just come to Carinthia for relaxation, but also for the magnificent Carinthian mountains. "Hiking is the second top vacation activity in the south after swimming and bathing."

Summer campaign to awaken emotions
This year's broad-based summer campaign aims to awaken the emotions of potential vacation guests. The new motto is: "Do what you love."

For the first time, people with special needs also have a place in advertising

(Bild: Kärnten Werbung)

And while Kärnten Werbung ignites the advertising booster, the businesses are hoping for big business. "But we mustn't forget that we still have a lot of homework to do. We need bed quotas for internationalization alone. And if we focus on cycle tourism, we also need the right infrastructure," says Josef Petritsch from the Chamber of Commerce.

Marcel Tratnik