Sportswomen in skims

Kim Kardashian puts basketball players in the limelight

Cameron Brink is one of Kim Kardashian's new models.(Bild: instagram.com/skims)

Kim Kardashian is not only sexy, but also sporty. This is proven by the new Skims campaign, in which the reality TV beauty showcased US basketball players Candace Parker, Dijonai Carrington, Kelsey Plum, Skylar Diggins-Smith and Cameron Brink.

But that's not all: Kim Kardashian's underwear brand is the official outfitter of the WNBA, the US women's professional basketball league, as the 43-year-old rejoiced.

"As the official underwear of the WNBA, Skims is as comfortable as it gets," the images from the new campaign on Instagram read.

Basketball players in Skims underwear
In the campaign, the US basketball players show a range of the new nude pieces from Skims' "Fits Everybody" line.

Matching the different shades presented by Parker, Carrington, Plum Diggins-Smith and Brink, the athletes also hold a color-coordinated Skims basketball in their hands. 

Statement necklaces, earrings and belly chains give the looks that certain something.

Kim wants to promote "women and women in sport"
"It is incredibly important for Skims to promote women and women in sport," said Kim Kardashian in a statement. The Skims brand "is based on inclusivity, representation and women's empowerment - values shared with the WNBA," Kardashian concluded.