YouTube rival Rumble:

Billion-euro lawsuit against Google over advertising practices

The Canadian video portal Rumble is once again suing Google over its advertising practices. The technology giant is monopolizing the advertising market "by buying upstream and downstream companies, simultaneously representing advertisers and advertisers, and operating the marketplace that connects these parties," according to the statement of claim, which was filed in a court in the US state of California on Monday. Rumble is seeking one billion dollars in damages.

Google did not initially respond to a Reuters inquiry. Google's advertising business accounts for around three quarters of the company's revenue.

Rumble had already sued Google in 2021 for favoring the video-sharing platform YouTube, which belongs to Google's parent company Alphabet, in its search results. Evidentiary proceedings are currently underway after a judge rejected Google's motion to dismiss the lawsuit. The US Department of Justice, together with eight states, is also taking legal action against the search engine operator's advertising practices.

Last year, it filed an antitrust lawsuit for abuse of a dominant position in the digital advertising business and market obstruction. The Ministry of Justice wants Google to sell its Ad Manager Suite.